The word cooperation comes from the competere which means “to strive together.”

A Best of Raw, we are modeling what we call coopetition to help generate energy, enthusiasm and fun around all the many products, services and leaders of the raw foods movement. Truly there is an entire planet waking up and ready to be served with the message of adding more plant foods to our diets.

We are doing our best to use words that soften the edges around the idea of ‘winning’ while also allowing for this playful community celebration to get us revved up and improving our internet marketing skills as well as our raw foods offerings.

We encourage all raw foods leaders to embrace the model of coopetition which is truly a new paradigm way of living, based on trust, harmony and cohesion for the entire movement. We can not only become role models of health this way, but also of healthy patterns of relating to one another as companies, individuals and leaders of this powerful movement.